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VISIT Milwaukee

648 N. Plankinton Avenue Suite 220, 53203
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Why Milwaukee?

Looking for a fresh destination to host your next meeting, convention or event? Set your sights on the Fresh Coast and experience our great city on a Great Lake. In Milwaukee, James Beard-recognized chefs, craft breweries and collaborative food halls create a flavor-forward experience your attendees won’t forget. This is a city that welcomes you with heart, hustle and hospitality. Meetings here feel as bold as the place that hosts them. Baird Center was built with planners in mind from the start, and it shows. Recently expanded, this downtown showpiece offers more than 1.3 million square feet of flexible space, including 52 breakout rooms, 22 loading docks, a state-of-the-art kitchen and inclusive amenities like gender-neutral bathrooms. Its rooftop ballroom seats up to 2,000 and opens to a terrace with sweeping skyline views. Baird Center is also LEED Gold certified, with sustainability built into every level. From the solar roof and underground stormwater system to high-efficiency lighting and food waste technology, this is a next-generation convention center that delivers on every detail. Baird Center connects by skywalk to over 1,100 hotel rooms and is just three blocks from the Milwaukee Intermodal Station, where Amtrak, bus service and The Hop streetcar all converge. The Hop zips through downtown, connecting attendees to hotels, restaurants, attractions and more. Milwaukee Mitchell International Airport is only eight miles from downtown and offers nonstop flights to more than 30 destinations, with hundreds more available through a single connection. Once you're here, Bublr Bikes and scooters are ready to roll. In Milwaukee, exploring the city is effortless, exciting and part of the experience. Milwaukee’s convention campus brings it all together. Baird Center, the Miller High Life Theatre and UW-Milwaukee Panther Arena form a connected trio that gives planners the flexibility to scale, customize and create unforgettable experiences. From arena-style events to intimate concerts and everything in between, these venues deliver. Plus, the Wisconsin Center District sits right in the middle of downtown Milwaukee, putting your attendees within a 30-minute walk of the city’s top attractions, 200 locally owned restaurants and a nightlife scene that keeps the energy going long after the last session ends. Just steps from the convention hotels, the Historic Old World Third Street Entertainment District delivers big on flavor and personality. Grab a brat and a beer at a German-style pub, pick up some award-winning Wisconsin cheese or head to 3rd Street Market Hall for local bites, shuffleboard and a round in the Topgolf Swing Suites. It’s a taste of Milwaukee your attendees won’t forget. Just west of Baird Center, the Deer District buzzes with energy year-round. Anchored by Fiserv Forum, home of the Milwaukee Bucks, this is where sports, entertainment and local flavor come together. From panoramic views and state-of-the-art amenities to eclectic food and drink options, Fiserv Forum delivers big moments on and off the court. Surrounding it, Deer District keeps the party going with spots like The New Fashioned, Drink Wisconsinbly and MECCA Sports Bar and Grill. And right at the center of it all is the Beer Garden, Milwaukee’s living room. For a unique venue with serious street cred, bring your event to the world’s only Harley-Davidson Museum. Set on a 20-acre riverfront campus, this one-of-a-kind destination celebrates Milwaukee’s homegrown legend with hands-on exhibits, iconic bikes and flexible event spaces that are built to impress. Host a breakout with serious horsepower, fuel up at MOTOR Bar & Restaurant or give your group time to cruise through the exhibits between sessions. This is Milwaukee-style fun that hits the gas.

Venue Details

Hotels130
Convention center300,261 sq. ft.
Guest Rooms17,791
Guest rooms at 1 hotel721
Special event venues44
Average room rate$114.83
Occupancy rate65%
Restaurants250
Daily food cost$65.08
Tax rate5.6%
Venue typeCVB

Getting Here

Located just 90 minutes north of Chicago and within a day’s drive of one-third of the U.S. population. Milwaukee Mitchell International Airport (MKE) is just eight miles from downtown offering non-stop flights from over 45 cities and one-stop flights from 160 cities. Nine airlines service Milwaukee Mitchell International. Milwaukee Intermodal Station offers Amtrak departures to Chicago and Minneapolis/St. Paul. Greyhound, Megabus, and Coach USA also serve the station. Lake Express Ferry is an auto/passenger vessel linking Milwaukee with Muskegon in a two-hour ride that is more direct than driving south around Lake Michigan.
Distance from Milwaukee Mitchell International Airport airport 8 mi

Location

Local Attractions

Milwaukee Art Museum
Milwaukee Art Museum
Museum
Iconic building meets stunning collection. Watch the Burke Brise Soleil (the “wings”) of the Santiago Calatrava-designed Quadracci Pavilion open at 10 a.m., flap at noon, and close with the museum at 5 p.m. (8 p.m. on Thursday). Four floors of over 40 galleries of art are rotated regularly with works from antiquity to the present in the Museum’s far-reaching collection. The newly renovated galleries display more than 2,500 pieces of art, including one of the largest collections of work by Georgia O’Keefe, and a quarterly-changing featured exhibition.
700 N. Art Museum Drive
Milwaukee, WI, US 53202
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Harley-Davidson Museum
Harley-Davidson Museum
Museum
Located on a 20-acre campus in downtown Milwaukee, the Harley-Davidson Museum brings a taste of rebellion and classic American culture to both the “wild” and “mild” with interactive exhibits. This museum is the only Harley-Davidson Museum in the world, and whether you’re a devoted biker or just interested in learning more about an American institution, you’ll find plenty to explore.
400 W. Canal Street
Milwaukee, WI, US 53201
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Fiserv Forum and Deer District
Fiserv Forum and Deer District
Business district
Deer District is the city’s new hub for sports, recreation, and entertainment. State-of-the art facilities, panoramic views, premium seating, eclectic food and beverage options, and more await visitors to the Fiserv Forum arena. The surrounding Deer District keeps fans cheering before and after events with tenants like Good City Brewing, Drink Wisconsinbly, The New Fashioned, and MECCA Sports Bar and Grill. And don’t forget to stop in Milwaukee’s living room, Deer District’s The Beer Garden.
1111 Vel R. Phillips Avenue
Milwaukee, WI, US 53203
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Milwaukee RiverWalk
Milwaukee RiverWalk
Recreation
The Milwaukee RiverWalk winds through the heart of the city, tying together three distinct riverfront neighborhoods – the Historic Third Ward, Downtown, and Brewer's Hill – and bringing you to the doorstep of some of the city’s best restaurants, brewpubs, shops, and nightlife.
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Potawatomi Hotel & Casino
Potawatomi Hotel & Casino
Nightlife
Wisconsin’s number one tourist destination is Potawatomi Hotel & Casino, located right in downtown Milwaukee. Find all of your nightlife needs under one roof, with seven on-site restaurants, entertainment in the stylish Northern Lights Theater, and, of course, top-notch gaming.
1721 W. Canal Street
Milwaukee, WI, US 53233
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Miller Brewing Company
Miller Brewing Company
Historical landmark
The Miller Visitor Center offers you an indoor/outdoor guided walking tour of Miller Valley, home to over 155 years of brewing history. Experience everything from Fredrick Miller's arrival in Milwaukee to the high-speed production lines used today. Your tour seamlessly blends the rich history of Miller Brewing Co. with the modern technology of today's brewing process. Oh, and beer samples, of course.
4251 W. State Street
Milwaukee, WI, US 53208
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Pabst Mansion
Pabst Mansion
Museum
Built in 1892, The Captain Frederick Pabst Mansion is the only fully-restored beer baron’s home in America. This showplace was the gathering place of Milwaukee’s privileged elite and it’s easy to imagine yourself as a guest at one of the Captain’s legendary private parties. From the stunning woodwork of the grand master staircase to the sparkling crystal chandelier in the dining room, the elegant interiors are a testament to the wealth and power of the Pabst family.
2000 W. Wisconsin Avenue
Milwaukee, WI, US 53233
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Lakefront Brewery
Lakefront Brewery
Nightlife
At Lakefront Brewery Beer Hall, we pride ourselves in homemade recipes that use the finest ingredients from local entrepreneurs to offer you a genuine taste and experience of Milwaukee. We took over ownership of the restaurant in the Winter of 2013. Our daily menu, featuring our award-winning cheese curds, is served every day through counter-service. On Fridays the kitchen closes at 3 p.m. and opens back up at 4 p.m. for our famous Fish Fry that seats until 9 p.m. and is a full service restaurant.
1872 N. Commerce St
Milwaukee, WI, US 53212
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Westown
Westown
Business district
The neighborhood to the west of the Milwaukee River, Westown makes up half of Milwaukee’s bustling downtown. You'll find the city's vibrant entertainment district here, home to sports arenas as well as popular venues like the Miller High Life Theatre, Riverside Theater, and Turner Hall Ballroom. Find sports excitement at the new home of the Milwaukee Bucks, Fiserv Forum, and the UW-Milwaukee Panther Arena. Just a block away from the arenas is Old World Third Street, a major hub for nightlife downtown and the historic heart of Milwaukee’s German community.
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Milwaukee Public Museum
Milwaukee Public Museum
Museum
The Milwaukee Public Museum is Wisconsin’s Natural History Museum, where every visit is a new adventure through the world of natural science and human history!
800 W. Wells Street
Milwaukee, WI, US 53233
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Mader's
Mader's
Nightlife
In business since 1902, Milwaukee’s famous German restaurant is the very definition of a classic and has been visited by celebrities from JFK to Justin Bieber. Try the pork shank and the famous giant pretzel!
1037-41 N. Old World Third Street
Milwaukee, WI, US 53203
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East Town
East Town
Business district
Between the Milwaukee River and the shore of Lake Michigan, you’ll find East Town. This downtown neighborhood is home to some of the city’s most popular attractions, as well as all the lakefront fun! From beaches to museums, it’s easy to spend the day exploring with the family, with plenty of bars and restaurants to enjoy in the evening. Annual events like Bastille Days, Firkin Fest, and the Lakefront Festival of Art are hugely popular with locals and visitors alike.
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Villa Terrace Decorative Arts Museum
Villa Terrace Decorative Arts Museum
Museum
Italian Renaissance-style villa and gardens overlook Lake Michigan. 15th-20th century decorative arts, Cyril Colnik wrought iron, galleries, changing exhibitions and programs.
2220 N. Terrace Avenue
Milwaukee, WI, US 53202
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Grohmann Museum
Grohmann Museum
Museum
The Grohmann Museum is home to the Man at Work collection, which comprises more than 1,300 paintings and sculptures dating from 1580 to the present. The museum building is as unique as the collection housed within. Once an automobile dealership, and then the Federal Reserve Bank, the building was renovated to become the Grohmann Museum. The steel and glass-domed entrance welcomes visitors to three floors of galleries and the museum also has a spectacular rooftop sculpture garden.
1000 N. Broadway
Milwaukee, WI, US 53202
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Colectivo on the Lake
Colectivo on the Lake
Historical landmark
Located across from the McKinley Marina on Lake Michigan, the historic Milwaukee River Flushing Station is now home to Colectivo on the Lake. Built in 1888 in the city’s signature “cream city brick”, Colectivo is a locally-owned coffee roaster featuring freshly brewed coffee, espresso-based beverages and bakery items, along with deli sandwiches, soups and salads. This is the place to see and be seen – a trendy café with lovely patio area and Thursday night free outdoor concerts during the summertime.
1701 N. Lincoln Memorial Drive
Milwaukee, WI, US 53202
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Historic Third Ward
Historic Third Ward
Business district
Trendy shops and dining abound in this revitalized warehouse district. Block after block of formerly industrial space is now home to galleries, restaurants, boutique shops, and stylish national retailers like West Elm, Anthropologie, and Pendleton. The neighborhood is anchored on the north end by the Milwaukee Public Market and by the Milwaukee Institute of Art and Design to the south. Along the lakefront is Henry Maier Festival Park, where Milwaukee’s lakefront comes alive every summer for festival after festival.
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Milwaukee Public Market
Milwaukee Public Market
Shopping
Bursting with unique, high quality selections of artisan and ethnic products, and freshly-made prepared foods, you’re sure to enjoy shopping the independent merchants of the Milwaukee Public Market.
400 N. Water Street
Milwaukee, WI, US 53202
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Henry Maier Festival Park
Henry Maier Festival Park
Recreation
Milwaukee, the "City of Festivals," has a bash nearly every week. And everyone's invited! During the summer months, many Milwaukee festivals take place at Henry Maier Festival Park. Situated along Milwaukee’s lakefront, the grounds are one of the country’s coolest permanent festival parks with a dozen phenomenal outdoor stages, a 23,000-seat amphitheater, a thriving marketplace, and 75 acres of beautifully landscaped grounds and walkways. This makes the perfect venue for the largest outdoor music festival in the world, Summerfest. Milwaukee’s diversity is on display at Maier Festival Park throughout the summer with fesitvals like PrideFest, Polish Fest, Festa Italiana, German Fest, Black Arts Fest MKE and Mexican Fiesta.
200 N. Harbor Drive
Milwaukee, WI, US 53202
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Discovery World
Discovery World
Museum
Experience our interactive exhibits, the Reiman Aquarium – featuring 10 tanks including the 75,000-gallon Lake Michigan Tank and the walk-through tunnel Caribbean Tank, DIY projects in the Kohl’s Design It! Lab, and more! In the summer months, join us for a day sail on the Sailing Vessel Denis Sullivan, a 137-foot replica of a 19th century Great Lakes schooner.
500 N. Harbor Drive
Milwaukee, WI, US 53202
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Bronzeville
Bronzeville
Business district
The historic economic and social heart of Milwaukee’s African-American community, this area is now the center of major redevelopment efforts. Annual festivals celebrate the strong roots of jazz and the arts in the neighborhood, and the main thoroughfare, Dr. Martin Luther King, Jr. Drive, is lined with African American-owned businesses. Enjoy the diverse dining and shopping establishments on this street and throughout surrounding neighborhoods like Harambee and Halyard Park.
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Boat Tours
Boat Tours
Recreation
Milwaukee is a city on the water! Built along the lakefront of Lake Michigan with the Milwaukee, Menomonee, and Kinnickinnic Rivers weaving throughout the city, you won’t want to miss the unique opportunity to see a city from a whole new vantage point: water-level!
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Walker's Point
Walker's Point
Business district
The longtime hub of Milwaukee’s gay community, this neighborhood is now also a hotbed of foodie activity with an industrial edge. You’ll find some of the city’s best LGBTQ bars and nightclubs alongside award-winning restaurants and locally-made artisan food products. Many of the neighborhood’s bars and restaurants are focused along Second Street, but Fifth Street is quickly becoming another hotspot for the area.
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Mitchell Park Horticulture Conservatory
Mitchell Park Horticulture Conservatory
Museum
Experience a desert oasis, a tropical jungle and floral gardens...all in one afternoon! The Mitchell Park Horticultural Conservatory, better known as The Domes, are one of the most unique destinations in Milwaukee.
524 S. Layton Boulevard
Milwaukee, WI, US 53215
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Milwaukee County Zoo
Milwaukee County Zoo
Recreation
The Milwaukee County Zoo is one of the area's most popular attractions for families and animal lovers of all ages. Over 3,100 creatures and 350 different species from around the world make their home here, and there's always something new to explore!
10001 W. Bluemound Road
Milwaukee, WI, US 53226
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Nearby vendors

American Ghost Walks
American Ghost Walks
multi-city
Ghosts and fun bring your team closer together. Guided experiences to multiple haunted locations. Your group will be treated to a ghostly experience during a 90-120 minute walking tour, 3-hour bus excursion, or pick a custom experience with food and alcohol options or a family-oriented experience as well. Your team has been on outings before, but this time they've asked you to find something different and exciting for everybody. When looking for specific venues to host your group, it can be quite challenging. And the last thing you want is another work event that feels more like a chore than a fun activity. Your team doesn’t want to: - Throw any more axes - Go bowling again - Sit bored at a large group dinner Experience The City's Haunted Past with Your Entire Team On this special evening, you and your team will have the perfect opportunity to get to know each other better! Your guide is well-versed in local culture, so you can expect a fun, engaging, and spooky event.
Activity
Preferred staff
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AV Chicago Show Ready Productions
AV Chicago Show Ready Productions
multi-city
Show Ready Productions is a leading national event production services provider. AV Chicago is a division of Show Ready focusing in the mid-west and Chicagoland areas. With our combined resources we are your partner for your events from start to finish. Our team is dedicated to making sure we begin with your vision and leave you and your attendees inspired by the experience.
Logistics/Decor
Preferred staff
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Spaciously (Book 600+ team activities with a few clicks on www.spaciously.io)
Spaciously (Book 600+ team activities with a few clicks on www.spaciously.io)
multi-city
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Joshua's Worldwide Transportation
Joshua's Worldwide Transportation
multi-city
Since 1995, Joshua’s Worldwide has transformed transportation through uncompromising attention to detail. Founded by Gary and Belinda McKeon with just six vehicles, we’ve grown into a premier transportation service with a fleet of 35+ vehicles and over 50 dedicated team members. Our commitment goes beyond transportation – we provide an experience. From casino shuttles to corporate events, weddings to leisure tours, we deliver first-class service with: 24/7 live customer support Rigorous chauffeur training and background checks GPS tracking and flight monitoring Impeccable safety standards Partnerships with world-class organizations We don’t just move you from point A to point B – the team at Joshua’s Worldwide creates memorable journeys tailored to your needs. Whether you’re traveling for business or pleasure, Joshua’s Worldwide ensures your transportation is comfortable, safe, and exceptional.
Transportation
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The Ugly Apple Cafe
The Ugly Apple Cafe
Madison
In August of 2016, chef Laurel Burleson launched the Ugly Apple Food Cart. She has been cooking in professional kitchens since high school and has a degree in hospitality management. After cooking for several years around Chicago and Madison, she saw how much was going to waste of this fantastic Midwestern produce. She envisioned owning a cafe that focused on delicious local produce. Hence, the Ugly Apple was born. Like the story of the Ugly Duckling, the Ugly Apple might not be bought at market but can still make a beautiful fritter. We lifted off in November of 2016 and love serving the community of Madison, Wisconsin with the cart and with “Breakfast All Day” catering! Give us a call to discuss your upcoming event!
Catering
Restaurant/Bar
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Door County Adventure Center
Door County Adventure Center
Sturgeon Bay
Our Vision And Mission Door County Advemture Center offers programs that provide experiential opportunities for people of all ages to participate in adventure learning. We recognize the interconnection of experience, learning, and development. Our team specialize in developing communication and team building skill using a combination of energizers, critical thinking initiatives and ropes course, kayaks, segways and zip lines activities. All programs are based on the basic philosophies and principles of experiential education. Schedule your adventure to learn more about us! Mission Facilitate adventure, enhance teams, develop leadership, and create lasting memories.
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Hired Entertainment
Preferred staff
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River Club of Mequon
River Club of Mequon
Mequon
Welcome To The River Club of Mequon A Private Country Club Committed to Personal Service The River Club of Mequon is a private country club under the management of Heritage Golf Group. Located in the northern suburb of Milwaukee; Mequon. The Club overlooks the beautiful southeastern Wisconsin scenery. The River Club of Mequon has three distinct nines that provide an abundance of beauty and plenty of challenges. Built in 1963, it was these 338 acres of elegant terrain that allowed original course designer David Gill, with recent upgrades from architect Bob Lohman, to incorporate water, rolling grasslands, and fairway-tightening timber into an enjoyable and stimulating test of golf for players of all skill levels. Five sets of tees help to promote parity and add enjoyment in every round of golf.
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Dave and Busters Mid West
Dave and Busters Mid West
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LEGENDARY FOOD & DRINK Looking for an incredible bar and amazing restaurant near you? Look no further than Dave & Buster's. We have amazing games and award-winning food and drinks. Come check us out!
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Marenas Beach Resort
Marenas Beach Resort
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Unique NOLA Tours
Unique NOLA Tours
New Orleans
Unique NOLA Tours offers distinctive and intimate walking tours of New Orleans. We believe in crafting our guests' experience into something special beyond the standard fare excursion 'round the city. We do this by employing exceptional and well-educated guides, and researching stories for both great historical content and fun. We offer a true crime tour, a ghost tour with bar stops for adults, a French Quarter tour, a Garden District tour, and a family-friendly ghost tour for all ages. You can get more information at uniquenola.com.
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Convention Centers

Baird Center (Recently Renovated)Baird Center is a newly expanded convention center recognized for its state-of-the-art event spaces and outstanding client service.
Exhibit Space300,275 sq. ft.
Total meeting space73,566 sq. ft.
Guest rooms 1 mi. from convention center2,200

Additional Information

Additional details

And that’s just the beginning. Plan a reception beneath the soaring wings of the Milwaukee Art Museum, host a night of networking and gaming at Potawatomi Casino | Hotel, or take over Discovery World’s lakefront location for an event with built-in wow factor. Across the city, unforgettable venues are ready to help you build something bold. There are always good things brewing in Milwaukee. As the city that beer built, we know how to pour on the flavor. The legacy of early brewers like Miller, Pabst, Schlitz and Blatz lives on through local favorites like Third Space Brewing, Torzala Brewing Co. and Lakefront Brewery. That same beer hall spirit lives on in modern attractions too, from the historic Pabst Mansion to Best Place at the Historic Pabst Brewery and the legendary Miller Caves. Milwaukee’s food scene is led by chefs who aren’t afraid to take risks. With over 200 locally owned restaurants and 18 James Beard-recognized chefs, creativity and collaboration come standard. Bartolotta's Lake Park Bistro is a favorite for French cuisine, while Ardent draws from Great Lakes traditions to deliver unforgettable tasting menus. In 2024, Milwaukee took the national spotlight as host city for Top Chef: Wisconsin, proving what locals already knew: this city knows how to eat. Milwaukee is a true urban outdoor destination, with something to enjoy in every season. Along Lake Michigan’s shoreline, you’ll find miles of parkland, green space, beaches and trails for walking, running or biking. Just minutes from downtown, Bradford Beach ranks among the most accessible in the U.S. The three-mile RiverWalk winds through the city, connecting neighborhoods like Walker's Point, the Historic Third Ward and Brewer’s Hill—with fun surprises like Gertie the Duck and the Bronze Fonz along the way. Does Milwaukee have a great, value-driven convention and hotel package, all within a walkable downtown and near the airport? Yes. But you’ll also find plenty of Milwaukee personality to make your event unforgettable.

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VISIT Milwaukee Frequently Asked Questions

Explore frequently asked questions from the VISIT Milwaukee regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated VISIT Milwaukee's sustainability or social impact goals/strategy.
No response.
Does VISIT Milwaukee have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
No response.

Diversity and Inclusion

For US hotels only, is VISIT Milwaukee and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to VISIT Milwaukee's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at VISIT Milwaukee developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
No response.
Does VISIT Milwaukee clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
No response.
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