Bring your March Madness group to Knoxville with exclusive perks perfect for UT-related travel, fan groups, alumni, and team support staff. Enjoy a complimentary all-day coffee break for the group each day, plus 50% off Best Available Rate to maximize value during peak demand. Overnight guests receive a complimentary welcome Starbucks voucher, and 10% of your contracted group block will be upgraded to Superior Level Floors, ideal for VIPs, coaches, and key stakeholders. Groups will also receive a $10.00 food & beverage credit per overnight guest room for our on-site restaurant. Planners earn Double Hilton Honors Planner Points and receive a 5,000 Hilton Honors signing bonus once the agreement is signed. To elevate the arrival experience, enjoy five complimentary valet passes for VIPs for the duration of stay, each paired with a welcome amenity.