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Visit Lubbock, The Convention and Visitors Bureau

1500 Broadway 6th Floor, 79401
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Why Choose Our Destination?

When the nights light up with brilliant performances, the art scene heats up with local flair and area-grown grapes are transformed into a savory glass of wine, you’ve arrived in Lubbock. Because of the wide variety of attractions and events, it’s no wonder that Lubbock is the 7th most visited Metropolitan Statistical Area (MSA) in Texas. The city’s centralized location and well-designed infrastructure make travel easy with a quick flight or short drive. Lubbock has recently a boom in hotel development. In 2019, the “Hub City” welcomed the Holiday Inn Lubbock South, which houses 107 rooms and 3,700 square feet of meeting space, and in 2020 saw the introduction of the Cotton Court Hotel (165 rooms) and the Doubletree by Hilton (165 rooms), both of which are in the heart of downtown. With a variety of meeting spaces to accommodate groups of any size, Lubbock offers true West Texas hospitality with the conveniences of a larger city. Meeting planners have been wowed by Lubbock’s unique venue options such as one of Lubbock’s six award-winning wineries, the American Windmill Museum, National Ranching Heritage Center and much more. When it comes to hospitality, the Visit Lubbock Team delivers it in the smallest of details. From warm welcomes and a dedicated staff to one-of-a-kind venues and savory cuisine, the team shows guests what the West Texas experience is all about. Once meetings are finished for the day, attendees will enjoy a blend of activities and attractions including wineries, championship golf courses, eclectic restaurants, internationally recognized museums and much more. For a free Meeting Planning Guide or a list of unique meeting venues, visit www.visitlubbock.org/meet or call 800.692.4035.

Venue Details

Hotels81
Convention center100,000 sq. ft.
Guest Rooms6,900
Guest rooms at 1 hotel250
Special event venues50
Average room rate$88.00
Occupancy rate61.7%
Restaurants900
Daily food cost-
Tax rate15%
Venue typeCVB
Discover LubbockDiscover Lubbock
For more information about Lubbock, TX explore the city guide

Getting Here

Distance from Lubbock Preston Smith International Airport (LBB) airport 7 mi

Location

Local Attractions

Buddy Holly Center
Buddy Holly Center
Museum
No visit to Lubbock is complete without a stop at the Buddy Holly Center located in the historic Depot Entertainment District. The Center houses a permanent exhibition dedicated to the life and music of Buddy Holly and showcases unique memorabilia donated by the family, friends and fans of Lubbock’s favorite son. The Center also houses the Lubbock Fine Arts Gallery. Maria Elena Holly ™
1801 Crickets Ave.
Lubbock, TX 79401
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Wineries
Wineries
Recreation
Fun fact: Lubbock is home to five award-winning wineries and grows 80 percent of wine grapes for the state of Texas. Whether you’re in the mood for a savory red blend or a crisp Chardonnay, you’ll indulge all of your senses as you learn the process of winemaking from the experts themselves and marvel at the stunning architecture and vineyards right here on the South Plains.
Lubbock, TX, US
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National Ranching Heritage Center
National Ranching Heritage Center
Museum
This 16-acre site houses 48 authentic structures dating back to the 1700s, which have been fully restored and furnished. Through year-round events and tours, the center depicts the life of North American ranchers. These events include the popular Candlelight at the Ranch hosted each December and Ranch Days held every April, where spectators can watch and learn how life was lived during that time. It’s guaranteed that visitors will experience the real West like they never have before at the National Ranching Heritage Center
3121 4th St.
Lubbock, TX, US 79409
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Texas Tech Public Art Collection
Texas Tech Public Art Collection
Recreation
Named one of the top 10 university public art collections in the U.S. by Public Art Review, the Texas Tech Public Art Collection seeks to enrich the cultural and intellectual life of its campuses by building and maintaining a unique collection of public art created by some of the leading artists of our time.
2500 Broadway
Lubbock, TX
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Museum of Texas Tech University
Museum of Texas Tech University
Museum
Explore exhibits featuring a total of nearly 5 million objects at the Museum of Texas Tech University. You’ll discover collections in the arts, humanities and natural sciences, as well as the Moody Planetarium with daily laser and star shows. The museum also trains future professionals through its nationally recognized graduate level programs in Museum Science and Heritage Management.
3301 4th St.
Lubbock, TX, US 79409
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Louise Hopkins Underwood Center for the Arts (LHUCA)
Louise Hopkins Underwood Center for the Arts (LHUCA)
Museum
LHUCA is a must-see when it comes to contemporary art on the South Plains. Visitors will find the center is not only a place to see art, but experience it as well. Its campus includes multiple working studios, visual art galleries, a theatre and rehearsal hall and various classes that you can drop into throughout the year.
511 Ave. K
Lubbock, TX, US 79401
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Lubbock Moonlight Musicals
Lubbock Moonlight Musicals
Theater
Lubbock Moonlight Musicals inspires audiences throughout the summer with fun and exciting musicals at their outdoor amphitheater located in Mackenzie Park. Making use of local talent, as well as bringing in various Broadway professionals, Lubbock Moonlight Musicals is able to produce shows that thrill all audiences, from sophisticated theater viewers to first-timers. The organization also hosts shows year-round at The Christine DeVitt Icehouse and Lubbock Memorial Civic Center theaters.
Lubbock, TX
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Silent Wings Museum
Silent Wings Museum
Museum
From 1942 to 1944, Lubbock was home to the majority of American Glider Pilots and their flight training for World War II. To preserve their history and bravery, the Silent Wings Museum tells the story of the U.S. Glider Program through three exhibit galleries, a C-47 airplane, a research library, multimedia theater and one of the few fully restored World War II gliders in existence.
6202 I-27
Lubbock, TX, US 79403
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Lubbock Lake National Historic Landmark
Lubbock Lake National Historic Landmark
Historical landmark
Smithsonian Magazine recently named this Lubbock landmark one of the top five destinations to see evidence of first Americans. In fact, evidence of human life from 12,000 years ago has been uncovered at the Lubbock Lake National Historic Landmark. This internationally recognized archaeological and natural history preserve provides a perfect family outing and regularly hosts night hikes on a 3-mile scenic trail through the Yellow House Canyon. The site even features special events like Archaeology in Action, where visitors can interact and observe excavators and lab crews as they work, an experience not usually open to the public.
2401 Landmark Drive
Lubbock, TX, US 79415
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American Windmill Museum
American Windmill Museum
Museum
Home to more than 170 rare and fully restored windmills spread out on 28 acres of rolling hills, the American Wind Power Center is known as the largest windmill museum in the world. After viewing the collection, be sure to check out the 6,000-square-foot “Legacy of the Wind” mural that represents the past, present and future of the windmill. It took the artist, LaGina Fairbetter, two years to paint the larger-than-life mural. Visitors are sure to leave with a deeper understanding and appreciation of the American-style, water-pumping windmills that shaped much of the country’s pioneering technology efforts.
1701 Canyon Lake Drive
Lubbock, TX, US 79403
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Fibermax Center for Discovery
Fibermax Center for Discovery
Museum
The Fibermax Center for Discovery features interactive exhibits and historical displays dating back to the pioneering years of agriculture. Unique exhibits include 71 pedal tractors, 700 collectible toy tractors, a 1920s replica Blacksmith shop, an exhibit on the history of cotton ginning and a new addition with meeting facilities and interactive displays.
1121 Canyon Lake Drive
Lubbock, TX, US 79403
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Prairie Dog Town
Prairie Dog Town
Park
There’s no better place in Lubbock than Prairie Dog Town to watch these pint-sized critters in their natural habitat. Prairie Dog Town was the first protected prairie dog colony of its kind and is located in the majestic Mackenzie Park.
601 Municipal Drive
Lubbock, TX, US 79403
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Texas Tech University
Texas Tech University
University
Featuring breathtaking Spanish Renaissance architecture and a public art program ranked among the nation’s best, Texas Tech’s beauty immediately jumps out at you as you drive onto campus. Home to more than 35,000 students, the university offers a wide selection of theater, music and dance performances year-round, and of course, Big 12 sporting events. See for yourself the great things happening at Texas Tech University by calling the Texas Tech Visitors Center at 806.742.1299.
2500 Broadway
Lubbock, TX, US 79409
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Stars & Stripes Drive-In Theatre
Stars & Stripes Drive-In Theatre
Recreation
There’s a reason TripAdvisor recently rated Stars & Stripes Drive-In Theatre the No. 3 drive-in theatre in the country. At this local hot spot, visitors can enjoy two new movies for one amazing price, and kids under the age of 5 get in free! Come early and let the kiddos have a blast on the playground while you grab a box dinner, nachos or their famous Chihuahua Sandwich. Just don’t forget a sweet funnel cake or a bucket of popcorn for the show.
5101 Clovis Highway 84
Lubbock, TX
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Science Spectrum & OMNI Theater
Science Spectrum & OMNI Theater
Museum
Entertainment and education meet at one of Lubbock’s favorite attractions, the Science Spectrum & OMNI Theater. Kids and adults alike will step into a unique, hands-on museum that features interactive science exhibits, Lubbock’s only public aquarium, thrilling programs at the OMNI Theater and much more.
2579 S. Loop 289
Lubbock, TX 79423
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Swift Fit Events
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Let's Eat Austin
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Precision Productions
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TeamWorx
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Dav El | BostonCoach
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Fogo de Chao - Houston Cypress
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Blush Restaurant
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Convention Centers

Lubbock Memorial Civic CenterThe 300,000 sq. ft. Lubbock Memorial Civic Center is flexible enough to accommodate large events or small specialized gatherings. The structural layout and architectural design of the facility makes it a convenient accommodation for any events.
Exhibit Space40,000 sq. ft.
Total meeting space42,105 sq. ft.

Visit Lubbock, The Convention and Visitors Bureau Frequently Asked Questions

Explore frequently asked questions from the Visit Lubbock, The Convention and Visitors Bureau regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated Visit Lubbock, The Convention and Visitors Bureau's sustainability or social impact goals/strategy.
No response.
Does Visit Lubbock, The Convention and Visitors Bureau have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
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Diversity and Inclusion

For US hotels only, is Visit Lubbock, The Convention and Visitors Bureau and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
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If applicable, could you please provide a link to Visit Lubbock, The Convention and Visitors Bureau's public report on their commitments and initiatives related to diversity, equity, and inclusion?
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Health and Safety

Were practices at Visit Lubbock, The Convention and Visitors Bureau developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
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Does Visit Lubbock, The Convention and Visitors Bureau clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
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