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The Joule - Newly Reimagined

1530 Main St Dallas, Dallas, TX, USA, 75201
Venue image

About us

Welcome to The Joule, where design creates the vibe, style meets luxury, and elegance transforms into excellence. Located in the heart of downtown—adjacent to the original Neiman Marcus and within walking distance of the internationally acclaimed Dallas Arts District—The Joule Hotel is aptly named for the international unit of energy and occupies a revitalized 1920s landmark building. The Joule boasts 160 guest rooms, including 27 suites and four penthouses up to 2,500 square feet. In 2025, the West Tower guestrooms were reimagined by award-winning Tihany Design with lighter, brighter interiors, modern furnishings, and a refined palette of creams, blues, and greens. Custom European walnut paneling, velvet and leather furnishings, geometric carpets, and bespoke furniture create a residential, artful environment, complemented by black-and-white photographic diptychs by Bram Tihany. These renovations follow enhancements to the ballroom level in 2023 and The Spa, refreshed by Tihany Design in 2024 with a new express facial bar, updated lobby, and expanded retail space, underscoring the hotel’s commitment to evolving luxury and guest experience. Guests now enjoy Byredo bath products in Gypsy Water and in-room wellness experiences, with indulgences like a 111SKIN Eye Mask available through the concierge. Tihany Design’s reimagining of The Joule’s second-floor ballroom level in late 2023 included all 10,200-square-feet of event space featuring three ballrooms—the Mosaic, Fortnight, and Praetorian—three meeting rooms, and a pre-function area, ideal for corporate events, weddings, and galas. Corridors offer floor-to-ceiling views of downtown and were upgraded with iridescent wallcoverings and handmade cork wallpaper, while the ballrooms are adorned with luminous fabric, custom-designed chandeliers, and furnishings. With more than 30,000 sq. ft. of indoor and outdoor event space—including a rooftop terrace and penthouse suites—The Joule offers full-service event planning, personalized menus, and technical integration with A/V systems, projectors, and onsite IT support, creating a premier destination for both leisure and corporate gatherings. In August 2024, The Spa at The Joule unveiled a refresh that includes a new Express Facial Bar, expanded retail space and E-commerce platform for online purchases. Also designed by Adam D. Tihany, the 11,000 square-foot sanctuary showcases a modern spa that is holistically focused on performance results and spiritual relaxation. Enhancements include a revitalized reception area, an upgraded facial bar with advanced skincare technologies, and a larger selection of high-performance products such as Biologique Recherche, Environ, Oribe, Candela, and more. Guests can enjoy the expanded facilities, which include a co-ed heated vitality pool, eucalyptus dry sauna, and crystal steam room, as well as personalized treatments that blend European heat therapies with cutting-edge skincare. In addition to retail and treatments, The Spa offers a variety of wellness-inspired seasonal activations, including Sound Bath Meditation and educational masterclasses.

Venue Details

ChainIndependent / Other
BrandIndependent
Built1927
Renovated2025
Total meeting space24,576 sq. ft.
Guest Rooms160
Venue typeHotel

Industry Ratings

Forbes Travel Guide
AAA
Northstar

Awards

Industry awards
2025 Forbes Travel Guide - Awarded The Joule a Four-Stars U.S. News & World Report 2025 - #1 Hotel in Dallas and #3 Texas Modern Luxury Dallas, 2025 Best of Luxury Travel Awards Awarded The Spa at The Joule - 'Chicest Spa for R&R' Spas of America rated The Joule the #1 Spa in Texas Food & Wine Magazine - Included Midnight Rambler as one of the 15 top hotel bars in the US Tales of the Cocktail Spirited Awards included Midnight Rambler as one of the top 10 US hotel bars

Amenities

Room features and guest services
  • Calls (local)
  • Concierge services
  • Internet access
  • Laundry service
  • Luggage storage
  • Room service
  • View (urban)
  • Voicemail box
Facilities
  • Onsite catering
  • Onsite gift shop
  • Onsite restaurant
  • Onsite security
  • Pet friendly
  • Rental car service
  • Space (outdoor)
  • Space (private)
  • Wheelchair accessible

Need dates

Priority windows that venues prefer for hosting events

Dec 16, 2025 - Feb 16, 2026

Seasonal Availability

Do you want to know if your event is during the high or low season? Check the season availability for this hotel.
High season
Shoulder season
Low season
Jul 16 - Aug 31

Meeting rooms

Total meeting space
24,576 sq. ft.
Largest room
3,398 sq. ft.
Space (private)
14,000 sq. ft.
Meeting rooms
14
Second largest room
3,394 sq. ft.
Space (outdoor)
12,000 sq. ft.
Standing capacity
420
Seating capacity
370

Menus

Download catering menus for this venue.
Explore Meeting Rooms
Explore Meeting Rooms
Find the perfect room with setup charts and interactive 3D floor plans.

Meeting space

Meeting room floor plans

Mosaic Ballroom
Praetorian B
Praetorian A
Joule Terrace
Pegasus A
Dallas National

Guest rooms

Total guest rooms
160
Single (1 bed)
153
Single (1 bed) rate
$309.00 - $899.00
Double (2 beds)
7
Suites
32
Tax rate
8.25%
Occupancy rate
17.3%

Location

Getting Here

Distance from airport 20.6 mi
Parking in the area
Valet parking
( $60.00/day )
Bus parking

Local Attractions

Neiman Marcus Flagship Store
Neiman Marcus Flagship Store
Shopping
Located just steps away from The Joule, the Neiman Marcus flagship store offers shoppers an unparalleled selection of fashion's top names for women, men and kids. A Recorded Texas Historic Landmark, the Neiman Marcus Flagship Store is the last of the original department stores still serving downtown Dallas.
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Sixth Floor Museum at Dealey Plaza
Sixth Floor Museum at Dealey Plaza
Museum
3 mins
The Sixth Floor Museum at Dealey Plaza is located on the sixth floor of the Dallas County Administration Building. The museum examines the life, times, death, and legacy of President John F. Kennedy
411 Elm St.
Dallas, TX 75202
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Dallas World Aquarium
Dallas World Aquarium
Recreation
3 mins
The adventure at The Dallas World Aquarium begins at the top of the rainforest exhibit, where exotic birds, such as Cocks-of-the-rock and many species of toucans, can be seen. Lounging around are Two-toed and Three-toed sloths. Endangered animals are part of the many conservation projects. Black-footed and Blue penguins can be seen swimming as guests enjoy the outdoor South Africa exhibit.
1801 N. Griffin St.
Dallas, TX 75202
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The Nasher Sculpture Center
The Nasher Sculpture Center
Museum
4 mins
Open to the public since October 20, 2003, the Nasher Sculpture Center is one of the few institutions in the world devoted to the exhibition, study, and preservation of modern sculpture. Conceived as a serene urban retreat for the enjoyment of modern art, the Sculpture Center is the new home of the renowned Raymond and Patsy Nasher Collection of modern and contemporary sculpture.
N. Harwood St.
Dallas, TX 75201
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Dallas Museum of Art
Dallas Museum of Art
Museum
4 mins
The Dallas Museum of Art collection is made up of more than 24,000 objects, dating from the third millennium BC to the present day. The museum is also defined by its dynamic exhibition policy and award-winning educational programs. The Mildred R. and Frederick M. Mayer Library (the museum’s non-circulating research library) contains over 50,000 volumes available to curators and the general public.
1717 N Harwood St
Dallas, TX 75201
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Dallas Arts District
Dallas Arts District
Business district
5 mins
The Arts District is a performing and visual arts district in downtown Dallas Texas. It is south of State Thomas, southeast of Uptown, north of the City Center District, west of Bryan Place and east of the West End Historic District.
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Perot Museum of Nature and Science
Perot Museum of Nature and Science
Museum
6 mins
The Perot Museum of Nature and Science located in Victory Park, near Downtown Dallas is said to be a "world of wonder" by The Dallas Morning News. Passing the test of school children, inspiring curiosity in all ages and boasting as a living science lesson, this new Museum opened its doors to the public on December 1, 2012. Get ready to amaze your brain through hands-on learning experiences.
2201 N. Field Street
Dallas, TX, US 75201
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American Airlines Center
American Airlines Center
Recreation
6 mins
American Airlines Center was designed by David M. Schwarz/Architectural Services, Inc. and HKS, Inc. The team combined architecture and technology to give Dallas a beautiful, fan friendly venue with lots of hi-tech touches. From its sweeping signature arches to the retractable seating, American Airlines Center's unique features single it out as the premier sports and entertainment venue in the country.
2500 Victory Ave.
Dallas, TX 75219
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Highland Park Village
Highland Park Village
Shopping
12 mins
Offering an unparalleled selection of international and local retailers, Highland Park Village is the premier venue for upscale shopping and dining in Dallas.
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NorthPark Center
NorthPark Center
Shopping
13 mins
Named as one of the "7 Retail Wonders of the Modern World" by Shopping Centers Today, NorthPark Center offers an unparalleled luxury shopping experience with over 235 unique retailers, restaurants and legendary department stores, and a clientele that spans both the United States and the world.
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The Dallas Arboretum and Botanical Garden
The Dallas Arboretum and Botanical Garden
Park
15 mins
The Dallas Arboretum, one of the most beautiful outdoor attractions in Dallas, features 66-acres of spectacular display gardens that showcase incredible seasonal flowers, ornamental shrubs, trees and plant collections in a serene setting on White Rock Lake.
8525 Garland Rd
Dallas, TX 75218
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Affiliated Organizations (1)

Visit Dallas Convention Campaign
Dallas, an emerging global city, exudes its own unique energy, which is fueled, empowered and supercharged by its diverse people.

Additional Information

Cancellation Policy

72 hour cancel policy / 3PM before the day of arrival.

Additional details

As we reintroduce The Joule, we invite you to experience the fusion of modern luxury and artistic expression. Whether you are visiting for business or leisure, our hotel offers unparalleled experiences that elevate your stay and leave a lasting impression. The Joule's legacy, tailored for the modern traveler, combines the hotel's rich history with contemporary design and experiences, creating an atmosphere that is both timeless and current. The Joule remains a premier destination for those seeking luxury, culture, and sophistication in the heart of Dallas. Offering a complimentary house car available within a 3-mile radius, The SPA at The Joule, a library by TASCHEN, an artisan coffee shop called WEEKEND, and the retail store SWOON. The Joule now showcases authentic Italian cuisine in SASSETTA, and the acclaimed modern Texas brasserie CBD PROVISIONS (reopening in 2026), a bespoke lobby which has quickly become one of Dallas' most fashionable meeting places. Infused with singular style, energy, and passion, The Joule Hotel now stands alone among luxury hotels in Dallas.

Weblinks

The Joule - Newly Reimagined Frequently Asked Questions

Explore frequently asked questions from the The Joule - Newly Reimagined regarding Health and Safety, Sustainability, and Diversity and Inclusion

Sustainable Practices

Please provide comments or a link to any publicly communicated The Joule - Newly Reimagined's sustainability or social impact goals/strategy.
Internal sustainability and social strategy exists with focus on waste management, product management, energy conservation and green initiatives
Does The Joule - Newly Reimagined have a strategy that focuses on the elimination and diversion of waste (i.e. plastics, papers, cardboard, etc.)? If yes, please elaborate on your strategy of elimination and diversion of waste.
Yes, Reusable materials onsite and in guestrooms for reduction of excess waste and materials.

Diversity and Inclusion

For US hotels only, is The Joule - Newly Reimagined and/or parent company certified as a 51% diverse owned business enterprise (BE)? If yes, please indicate which one of the following you are certified as:
No response.
If applicable, could you please provide a link to The Joule - Newly Reimagined's public report on their commitments and initiatives related to diversity, equity, and inclusion?
No response.

Health and Safety

Were practices at The Joule - Newly Reimagined developed based on health service recommendations from public governmental entities or private organizations? If Yes, please list which organizations were used to develop these practices.
Yes, State mandates and guidelines and ordinances directed by the city of Dallas
Does The Joule - Newly Reimagined clean and sanitize public areas and publicly accessible facilities (i.e. meeting rooms, restaurants, elevator banks, etc.)? If yes, describe any new measures that are taken.
Yes, Enhanced cleaning routine that utilizes electrostatic sprayers for added coverage and enhanced frequency
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